A. We receive and store any information you enter on our Platform or provide to us in any way, in order to create a better, more personalized experience for you. For purposes of this Policy, “Personally Identifiable Information” means information that could be used to identify you personally, including, but not limited to, your name, email address, billing and shipping information phone number, birthday, photograph, social media account usernames (e.g., Facebook, Twitter, and/or Pinterest), a password, browser information and your zip code. The Personally Identifiable Information you provide is used for such purposes as allowing you to set up a user account (“User Profile”) that can be used to interact with the Platform and other users through the Platform, improving the content of the Platform, customizing the advertising and content you see, and communicating with you about special new features and products, and other information of interest. We may also draw upon this Personally Identifiable Information in order to adapt the Platform to better meet your needs, to research the effectiveness of our Platform, and to develop new tools and data for the Platform.
B. We may automatically receive your location when you use our Platform. We may also automatically track certain basic information about our Members, such as, but not limited to, internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, click patterns, etc. We use this information to do internal research on usage patterns, demographics, interests and general behavior to better understand and serve you.
C. We utilize site analytics to help us measure how visitors use our Platform. To do this, we may use web beacons and cookies. A “cookie” is a piece of data stored on your computer that is tied to information about you. The type of information collected includes the URLs you came from and go to, your browser information, and IP address, and helps us learn how to improve our services.
E. We may collect information such as comments, photos/images, and videos you make interactive and that you publish, information you upload to the Platform, and correspondence we receive from users and third parties about your activities or postings via our Platform. Our use of this information is consistent with the rights and restrictions set forth in Provision 2.